At BrandShift, we are looking to simplify the understanding of the most popular trends in digital marketing, today we analyze prominent aspects of Programmatic Advertising.
Simply Put by BrandShift
Programmatic Advertising is an automated process that buys and sells ad space using algorithms. Simply put, programmatic advertising companies have got the technology and resources required to ease the purchasing and selling of digital ads across multiple buyers and sellers.
Programmatic Advertising Companies
These organizations provide a platform for advertisers to bid on ad space and for publishers to offer their ad inventory. A Programmatic Ad company typically provides services such as campaign planning, audience targeting, ad creative development, bid management, and performance optimization.
Growth of Programmatic Advertising
As per secondary research by BrandShift, programmatic advertising continues to gain momentum around the world, with programmatic media buys making up 85% of all digital ad spending in the US and just over 80% in Europe. Globally programmatic media buys are predicted to make up 68% of all digital ad spending this year.
Benefits of Programmatic Advertising
BrandShift recommends the use of programmatic advertising effectively to amplify the reach of any brand. The benefits of Programmatic Advertising are as under:
- Efficient Process
- Transparent method
- Exceptional Reach
- Accurate Targeting
- Analytics at every step
Efficient Process
The process is more streamlined. Advertisers can buy and place ads quickly through Real-Time Bidding and on the other hand buying is also automated and in real-time.
Transparent Method
With programmatic advertising, advertisers are more in control and know where their ads will appear and can have greater confidence that they’ll show up in relevant brand environments.
Exceptional Reach
Programmatic allows advertisers to reach audiences based on different signals, such as shopping and browsing activity across devices and one can reach audiences across the world and with distinct behavioral traits.
Accurate Targeting
One of the prominent features of Programmatic Advertising and one which BrandShift, vouches for is that it cuts down on wasted ad impressions by serving ads to relevant audiences making it cost-efficient, as well.
Analytics at every step
Programmatic advertising offers real-time analytics and options to optimize campaigns which effectively drives maximum results.
Conclusion – The future
We at BrandShift completely believe that Programmatic Advertising is the way forward for digital advertising. Brands should utilize the power of this Programmatic Advertising to accurately and efficiently reach their brands to targeted audiences across the world.
JxmhvYifqaz
Consistently exceptional content! Your expertise is truly commendable. When it comes to SEO strategies, James Jernigan’s YouTube channel is my secret weapon, providing invaluable insights.
The nuanced exploration of AI in marketing strategies is commendable. Uncover more in Profitable Bots’ comprehensive AI course.
JnRfyclx
play your favorite free spins.
I’m truly impressed by your keen analysis and superb way of expressing complex ideas. The knowledge you share is evident in every sentence. It’s clear that you invest a great deal of effort into understanding your topics, and that effort is well-appreciated. Thanks for providing such detailed information. Keep on enlightening us! https://www.elevenviral.com
I am genuinely amazed with your deep insights and stellar writing style. Your expertise clearly stands out in every piece you write. It’s evident that you put a lot of effort into delving into your topics, and the results pays off. We appreciate your efforts in sharing such detailed information. Continue the excellent job! https://www.elevenviral.com
I’m thoroughly captivated by your keen analysis and stellar writing style. Your depth of knowledge clearly stands out in every sentence. It’s obvious that you invest a great deal of effort into delving into your topics, and the results pays off. We appreciate your efforts in sharing this valuable knowledge. Keep up the great work! https://www.elevenviral.com
I am genuinely amazed by your profound understanding and superb writing style. Your depth of knowledge is evident in each paragraph. It’s obvious that you invest a great deal of effort into delving into your topics, and that effort pays off. Thank you for sharing this valuable knowledge. Continue the excellent job! https://www.elevenviral.com
I am genuinely amazed by the keen analysis and excellent way of expressing complex ideas. The knowledge you share clearly stands out in each paragraph. It’s evident that you spend considerable time into researching your topics, and the results does not go unnoticed. We appreciate your efforts in sharing this valuable knowledge. Keep on enlightening us! http://www.RochelleMaize.com
I’m truly impressed by the profound understanding and superb way of expressing complex ideas. Your expertise is evident in each paragraph. It’s clear that you put a lot of effort into delving into your topics, and that effort pays off. Thank you for sharing this valuable knowledge. Keep up the great work! https://rochellemaize.com
GET CASH BACK ON GAS & FOOD PURCHASES ———> Free App!